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Design VS. SEO: Can My Site Look Good and Rank Well?
Do you have to sacrifice all of the creative and artistic
elements of your web site to rank in the search engines? Later
in this article I'll show you a real case scenario and the
design and SEO approach used.
Thanks to the birth of...
Search Engine Optimization (SEO) - Boost Your Website Traffic
Search engines bring more than 80 percent of the traffic for small to medium websites. This tells exactly how important it is for small and medium websites to optimize their web structure and pages for search engines. Optimization of your website...
SEO article writing 101
SEO writing is very different from content writing, article writing, story writing and news writing. When I first realized my innate talent for writing stuff and putting thoughts into words, I was still reading Mills and Boons, and it was during...
SEO Made Easy - Winning Tactics For Internet Business Success
Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms...
SEO -- The Tortoise or the Hare
Search Engine Optimization is one way in which you can get your
website in front of the search engines. But what do you need to
do in the Search Engine Optimization process? And is it worth
it? I will give a quick overview of some of the factors...
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SEO - keywords - meta tags
We have dealt with the categories of visible and sometimes visible text. That only leaves text that is not visible to the user. The two categories of entries here are meta tags and html comments.
Meta tags are largely historical in context. They have been so overdone by people practicing SEO on sites, that they are not given that heavy an emphasis by search engines. That being said, they still have a purpose and can add value. IF they support the visible and sometimes visible text, then there is every reason to believe that they add value. However, if there are keywords or description that don't support your visible or semi visible text, then there is every reason to believe they are ignored at best, or used to penalize
your ranking at worst.
Html comments are a bit of an unknown. I have no positive evidence that they affect ranking one way or another. To that end - play it safe and add some that contain your search keywords but don't go overboard. If they are supported by visible or sometimes visible text, I don't see that it will do any harm. If anyone knows anything to the contrary - I would really like to hear from them.....
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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