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SEO Best Practice: Befriend the Directories
Why Directories Are Important
Directories should play a major role in your SEO efforts, well,
at least the big and important ones, for the following reasons:
- Listings within major directories provide "context" to search
engines. For...
SEO Portal or Free SEO? You Decide.
Our company JUMP Internet Marketing http://www.jumpinternetmarketing.com has been providing search engine optimization and marketing services since 1995. During this time we have been approached with some very inventive ideas. The latest proposals...
SEO, the simplified version
Lets get things straight. SEO is a very competitive market. If you have the time to promote your site and have the energy to work hard to get a good PR then this is for you. I have read many books on SEO and tried to get the best tactics to use. If...
The 52 Top SEO Tips – Here Are 10 Of Them
From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.
Deep linking. Make sure you have...
To Pay or Not to Pay for Professional SEO Services
All websites need to be professionally search engine optimized (SEO). It is one of the most overlooked services even though it is one of the most needed and critical to a successful website. Without professional search engine optimization a website...
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Don't Make the Top 30 SEO Mistake
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.
Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to the #30 position in search of a particular product or service. The odds just aren't that high.
Yet, industry research and ongoing search engine user behavior analysis shows that most people will focus on the first few results. Who can blame them? It takes a great deal of patience to wade through the rest of the options.
It's going to mean a great deal more if you can get that prized search term in the Top 10 (first screen) or even the Top 3 or Top 5 with the right SEO marketing strategies.
With so much competition, is that even possible? Yes - if you're realistic. Here's the key: don't spend an inordinate amount of time in the single keyword "cars" if you offer something more specific, such as "automotive accessories." You stand a much better chance of getting that coveted top spot with a more reasonable search phrase.
Don't ignore
those single words if they really represent what you do. Generally, single words have a fighting chance if other SEO factors are rooting for you along the way, including pages with lots of content, options to include content up high, other pages featuring the same keyword, a domain name with the keyword, a page name with the keyword and plenty of link popularity built around the keyword. You just have to tie it all together.
Obviously, fewer people search for "automotive accessories" than "cars." But you'll be able to reach more search engine users - and prospective customers - if you frame most of your SEO strategy around specific search engine phrases that adequately reflect what you do. Join the Top 10 Club and reap the benefits.
About the Author
Michael Murray is vice president of Fathom SEO, an Ohio-based search engine optimization firm. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization and Online Sales Leads” study and a white paper, "Search Engine Marketing: Get in the Game." michael@fathomseo.com
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