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An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due...
Breaking SEO Myths Part One: The SEO Expert
Could there be another industry more inflated by ego,
misinformation, and repetition than search engine optimization?
Perhaps there are a few others out there, but not many. But what
else can one expect from an unregulated industry? There's...
Organic SEO And Link Building
Organic SEO or search engine optimization is a slow and steady
process. Achieving top rankings takes time and link building is
a big part of that effort. If you are to have a successful web
site and obtain high search engine rankings you will...
SEO #4: Off-page Optimization
Yesterday you should have read the third course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #4 and study off-page Optimization. Please read...
SEO Outbound Link Relevance
You know search engines evaluate a site based primarily on the
links going to it (inbound links). The PageRank of the sites on
which the inbound links are located, and the anchor text of the
links, matter a lot. But if you're like most...
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Clean up Your Code for Good SEO
Do you have lots of JavaScript coding in the header section of your web pages? Do you re-list your CSS styles at the top of every page? Do you have JavaScript coding spread throughout your web pages? If you answered yes to any of these questions your site may be driving away search engine spiders and losing search engine position ranking.
More often then not, when I view the source code of a client that's asking for search engine optimization help, I see gobs of JavaScript and Style Sheet stuff, especially in the header and oftentimes sprinkled throughout the page.
All this extraneous code has the effect of diluting your content, and thus your message, and makes it harder for a search engine to figure out what your page is really about. It has to wade through all this JavaScript and Style stuff before it gets to the meat of the page.
A search engine spider will only read some much code off a page before it gives up. On-page code like JavaScript and Style commands have the added disadvantage of bloating your page size, causing some
search engines to bail before they've captured the whole page.
That's why it's important to get your 'real' content and primary keywords as close to the top of the page as possible so the serach engine will encounter it as quickly as possible. If you need to use JavaScript, move it off page into an external file.
<script language="javascript" src="TheScript.js" type="text/javascript"></script>
Do the same thing with your Style Sheet(s) too:
<link href="TheStyleSheet.css" type="text/css" rel="stylesheet">
By getting this code off the page, you make your pages smaller so they load faster, enable your 'real' content to stand out better and be more easily crawled, and end up with a more efficient site design that will come in handy as you expand in the future.<
About the Author
Dave is a full-time Search Engine Marketing Manager. He also runs SyteSurge, a web site dedicated to search engine optimization and search engine marketing.
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