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Forget SEO – It’s All About Conversion!
Which SEO hat do you wear? Is it white or black? Or perhaps it’s a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site....
If Your Website Were A Rock Band, Your SEO Plays Bass
"As an (SEO), you play the most crucial role in the band. Everyone in the group depends on your subtle (and sometimes not-so-subtle) lead. If the guitarist or saxophonist makes a mistake, hardly anyone will notice, but if the (SEO) makes a...
RSS Can Feed Your SEO Efforts
Buried within U.S. Patent Application # 20050071741 (aka The Google Patent) is the following paragraph:
"Documents for which there is an increase in the rate of change might be scored higher than those documents for which there is a steady rate...
SEO (Search Engine Optimization): Google Rewards Savetoby.com for bad behavior.
SEO (Search Engine Optimization): Google Rewards Savetoby.com for its bad behavior.
SaveToby.com, a web-site made famous for its promotion for "cruelty" to animals, is ranked a PR 6 site by google's algorithm. PR (Page Rank) is the ranking given...
The 3 Most Important SEO Marketing Secrets
Follow these three easy marketing secrets and enjoy success as you watch your site climb in the SERPs.
a) Your SEO Marketing Strategy Should Target The End User
Most SEO Marketing strategies may work dramatically in the short term but fail...
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8 Essential SEO techniques
1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag.
2) ALT Tags - ALT tags were meant to be for text browsers because the images didn't show in text browsers and the ATL tags would tell the visitor what it's about. You should put your main keyword(s) in the ALT tags, but don't over do it because you could get dropped in the results or even worse banned for life!
3) Link Popularity - Link popularity is the most powerful SEO tool out of all them. Most search engines don't even consider web sites if there is not at least one or two links pointing to the web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking. Your keywords should be in the links you get and keep the keywords short. When you receive requests for a link exchange, check the site out before linking with them, check for spam (Repeat keywords, hidden text, etc.).
4) Keyword Density - This is also vital and should be used with research. You should use the keyword(s) once in the title tag, once in the heading tag, once in bold text, and get the density between 5% to 20% (Don't over do it!). Also use your keyword(s) both low and high on the web page, keyword(s) should be in the first sentence and in the last one.
5) Page Size - Your web page's speed is important to your
visitors and the search engines. Why? Because the robots will be able to spider your web page faster and easier. Try your best to keep your web page over 5k and under 15k in size.
6) Rich Theme - Search engines are looking at themes more and more. Build content (Articles, FAQ, tips, etc.) much as possible and keep the web pages around 200 to 500 words. Create content that's related to your market and link them out to other related content on your site. Try to get 200 web pages or more.
7) Web Site Design - This is also important, if you want to get indexed! Text content should out weigh the HTML content. The pages should validate and be usable in all of today's leading edge browsers. Stay away from flash and Java Script, search engines dislike them both a lot.
8) Insite Cross Linking - This will help you get all of your web pages indexed by the search engines. Your web pages should be no more than three clicks away from the home page. Link to topic related quality content across your site. This will also help build you a better theme through out your web site. On every page you should link back to your home page and your main service(s).
Matt Colyer is the owner of the Marhen.com Network which includes www.linkexchangeit.com and is a part-time SEO. He also is a php, CGI and ASP developer. You can read more articles like this at www.marhen.com/articles/index.php.
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